22 April 2026
This 6 ECTS course provides an in-depth understanding of the dynamics of e-business and online commerce, emphasizing strategic and operational insights through structured lectures.
Topics covered:
- Foundations of Digital Commerce
- Service Design
- Digital Platforms
- Business Models & Revenue Models
- Marketing & Gen Z
- Data, Privacy, Security & Ethics
- Emerging Technologies
- Multi-Level Marketing & Influencers
By the end of this course, students will have developed foundational skills to analyze, design, and manage e-commerce operations effectively, utilizing digital tools to innovate and compete in the evolving online marketplace.
See the full course study guide.
Course target audience and requirements:
- This course is for 3rd year bachelor's students.
- Students should also have an affinity with Business / Business Administration.
- Language of tuition: English.
- English level C1 required.
How to apply:
- This course is by nomination only.
- Please send your nominations to aurora@vu.nl.
- Nomination deadline: 15 June 2026.
- After the nomination deadline, the students will receive the online application form.
- Application form deadline: 6 July 2026.
Please email aurora@vu.nl with any questions.