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Workshop Guide to Creating an Entrepreneurship Case for Higher Education

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15 December 2025
December 3rd, 10.00 – 13.00, Vrije Universiteit Amsterdam, the Netherlands. Moderated by Professor Dr. Enno Masurel

Entrepreneurship cases play an increasingly important role in higher education. This workshop was designed to train university lecturers on how to develop their own entrepreneurship cases. The workshop began with an overview of what an entrepreneurship case is, along with the key principles of entrepreneurship (among them the life cycle of the small firm). Participants then explored an existing entrepreneurship case and reviewed recent research on the design and impact of entrepreneurship cases. Finally, the workshop presented a practical step-by-step guide to creating an entrepreneurship case.

11 university lecturers joined this workshop, 6 people from Vrije Universiteit Amsterdam and 5 people from other Dutch universities. An instruction booklet (30 pages) was provided with the workshop, as well as the Power Point presentation (25 slides).

This workshop was offered in English. A previous workshop about the same subject was offered in Dutch (in October, at HAN University of Applied Sciences). For 2026, there is still room for a limited number of in-company workshops. This workshop is powered by the Dutch Enterprise Agency.

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