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VBL Research Event 2025

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15 October 2025
The VU Behavioural Lab (VBL) warmly invites you to its annual research event!

Theme: Eye Tracking Across Disciplines
📅 Wednesday, 19 November 2025 | 15:30–18:00
📍 NU-Building, Room 04A-06

Join us to:
• Discover the diversity of eye-tracking research at VU
• Explore opportunities for interdisciplinary collaboration
• Connect with fellow researchers

This year’s event brings together researchers from different faculties within the VU to share how eye-tracking is used across disciplines.

AGENDA

15:30  Welcome by Femke van Horen, Scientific Director, VBL

15:35  Keynote by Christian Olivers, Cognitive Neuropsychology, FGB

Short overview of eye-tracking trends and methods

EYE-TRACKING RESEARCH ACROSS DOMAINS

16:00  Jiska Eelen, Marketing, SBE

Helpful or harmful? The impact of various-sized models in online fashion retailing on female consumers’ body image and decision making

16:20  Freek van Ede, Cognitive Psychology, FGB

Looking into working memory through micro eye movements

16:40  Marieke van Otterdijk, Communication Science, FSG

What is the robot trying to tell me? Using eye-tracking to investigate human intuition.

17:00  Panel Discussion

Challenges in eye tracking research and future collaborations

17:30  Networking and Drinks @ The Lobby Campus Square, NU building (02-C33)

We look forward to seeing you there!

Would you like to know more about VBL?

Don't hesitate to send us an email

Contact

  • Femke van Horen
  • Scientific Director VU Behavioural Lab
  • Professor of Consumer Behaviour, School of Business and Economics

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