Women are primarily associated with intelligence, rational and analytical thinking, ambition, and a sense of duty. Male politicians, on the other hand, are particularly linked to power-hungry behavior, selfishness, manipulative tendencies, harshness, and least of all with kindness and gentleness.
Shifting stereotypes
A decade ago, it was quite different, says Aaldering. Stereotypes posed a problem for women dreaming of a political role: "Voters did not associate women with the qualities of a leader, and this worked greatly against female politicians." But over the past ten years, the number of women in politics has increased significantly, shifting stereotypes as well. "Good news", says Aaldering. "This could greatly help to further increase the representation of women in politics."
Political distrust is a trend
Aaldering however finds the associations voters have with male politicians concerning. "The negative perception of male politicians fits into a broader trend of political cynicism, distrust, and polarization." Interestingly, she continues, this sentiment has not spilled over to female politicians. "So women are still seen as a separate category of politicians. But that also presents opportunities: perhaps women can play an important role in restoring trust in politics."