Interview by Edo Groot for Vuurwerk magazine.
Impact
From an academic perspective, relatively little is known about enterprise families. “This is surprising, since they have such a major impact on our society,” says De Groot: “The rising generation plays a key role in helping enterprise families move forward. They share a responsibility not only to themselves, but also to their families, their companies, the people, and the world. It is challenging to responsibly share ownership of the family business, and it is complex to thrive across generations.”
Self-reflection, growth and action
In the dynamic landscape of family businesses, preparing the rising generation requires more than just traditional education. It requires an environment where critical thinking, independent exploration and social awareness thrive, and emerging generations are equipped with the right knowledge, skills and connections to be successful. At the heart of the Responsible Ownership for Enterprise Families (ROEF) programme lies a commitment to nurturing free thinkers; individuals who challenge conventions, embrace diversity of thought, and seek innovative solutions to complex issues. De Groot explains: “In the programme, we cultivate an environment where participants are encouraged to question assumptions, explore different perspectives, and think independently. Participants have a unique opportunity to benefit from highly experienced faculty members and practitioners, and to connect with like-minded people.”
Through this extensive learning experience with workshops, case studies, assessments, projects, simulations, leading guest speakers, networking activities, interactive sessions, stimulating discussions and practical exercises, participants are challenged to develop a critical mindset. The programme provides competitive insights and helps participants become more involved owners or leaders in their family business, family foundation or family office. De Groot: “Combining critical thinking with a moral compass and social involvement is an ongoing process of self-reflection, growth and action”.
Social awareness
Participants are encouraged to reflect on the ethical implications of their decisions and the broader impact on society in addition to intellectual discussions. Through case studies, role-play scenarios and ethical dilemmas, they are challenged to understand complex issues with integrity and empathy. A participant of the ROEF programme says: “The faculty brings in-depth practical experience, which enriches our learning process. Their expertise is an invaluable resource that I gratefully use. ROEF has given me a deeper appreciation for the complexity and potential of businesses, allowing me to identify areas for personal growth and professional development.”
In addition, social awareness is a fundamental aspect of free thinking within the programme. “We recognise the interconnectedness of business, society and the environment, and we strive to promote a sense of social consciousness among participants.” Participants are encouraged to consider the wider implications of their actions and make valuable contributions to the world around them. Whether addressing environmental threats, promoting diversity and inclusion, or advocating for social justice; the programme provides tools to create positive change in their communities and beyond.
A parent of a ROEF Academy participant explains: “At home and in the (family) business, our conversations are now much deeper and more insightful. Already halfway through the ROEF programme we could see great progress and development. For example, they themselves organised meetings on governance practices and ownership strategies, involving their brothers and sisters who could not yet participate in the ROEF programme this year.” It forms a vibrant ecosystem where free thought is encouraged, moral values are respected, and social awareness is valued. De Groot emphasizes: “We address the unique challenges of successful enterprise families. It is an innovative, world-class programme aimed at making participants more successful, impactful, and inspiring members of enterprise families than they ever thought possible.”