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SDG Academy on Nudge+ with End of Year Summer Drinks afterwards 9 July 2026 16:00 - 17:00

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The “nudge” revolution transformed how governments approach policymaking, influencing everything from public health and taxation to climate action and consumer behaviour. Yet debates continue over whether nudges are effective, ethical, and sufficiently respectful of citizens’ autonomy.

In this talk, Dr. Sanchayan Banerjee will introduce the concept of “nudge+” — a new approach that moves beyond simply steering behaviour. Rather than telling people what to do, nudge+ encourages citizens to reflect, deliberate, and decide for themselves whether behavioural interventions align with their own values and goals. The approach also challenges policy-makers to think more carefully before applying behavioural insights, captured in the book’s central mantra: Think, before you nudge.

The discussion will explore how behavioural science can support more reflective, participatory, and democratic forms of policymaking, particularly in addressing complex collective challenges such as climate change. The event will be of interest to researchers, students, policy professionals, behavioural scientists, and anyone interested in the relationship between citizens and the state.

Nudge+ has been described by John A. List as innovation that "changes how we think about nudge” while Michael Hallsworth calls it “essential reading to understand the next generation of behavioural science.”

The book is out for pre-orders: https://www.amazon.com/Nudge-Think-Before-You/dp/3032132606 in case you want to grab your copy to be signed by the author.

The book presentation is followed by ASI’s summer drinks to celebrate the end of the academic year. We invite all ASI members to join us outside of the StartHub for some refreshments and snacks to collectively close the academic year.

Dr. Sanchayan Banerjee

Dr. Sanchayan Banerjee

Associate Professor of Economics and Public Policy & Director of the Behavioural Public Policy Lab at King's College London and affiliate of Amsterdam Sustainability Institute - VU Amsterdam

About SDG Academy on Nudge+ with End of Year Summer Drinks afterwards

Starting date

  • 9 July 2026

Time

  • 16:00 - 17:00

Location

  • VU StartHub

Address

  • Boelelaan 1095a
  • 1081 HV Amsterdam

Organised by

  • Amsterdam Sustainability Institute

Language

  • English

Would you like to know more?

Get in touch with ASI

info.asi@vu.nl

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