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ABRI Lunch Seminar Ward van Zoonen

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We are happy to invite you to the ABRI Lunch Seminar "Lifting the Curtain on AI Use through Donated Conversations: When Confessional Data Demands Academic Curiosity" by Dr. Ward van Zoonen (University of Jyväskylä, Finland / Faculty of Social Sciences and Humanities, VU Amsterdam) organized by ABRI and the KIN Center for Digital Innovation.

The seminar will take place on Friday, September 25th, from 12:00 to 13:00 (HG-07A36).  

This is a lunch seminar; please register your attendance by accepting/declining your emailed invitation by Tuesday, September 22nd at the latest (for catering). 

Abstract
Generative AI took the world by storm, inviting utopian and dystopian accounts of what these technologies mean for how we work, organize, and collaborate. Interestingly, how people actually use these technologies remains largely hidden as user conversations happen in private, and disclosure of use is highly contested. As a result, we have been left theorizing in the blind. Until now...

The seminar introduces a line of research that aims to lift the curtain and shift us from speculation and self-reported uses to empirically grounded accounts of what GenAI is used for. The seminar will inform you about: a donated ChatGPT archive comprised of the full conversation history of 450 ChatGPT users. In total, 1.1 million turns (prompt-response sequences) are paired with survey data from the same users. In the seminar, we'll show how we collected the data, what such a data export can look like, and what we have done with it so far. We'll share some early quantifications of the data and offer an insight into papers in progress. We show that this data offers unique confessional archives that aren't curated for a specific audience, and offer a unique portal into how work is being mediated by GenAI. The data also goes far beyond work - conversations reflect professional uses, worries about life, social activities, and personal consultations.

The seminar is a mixture of methodology, phenomenology, and discussion. We'll show you the pipeline for how to run a data donation study and how we are approaching analysis. We also encourage discussion from a hopefully interdisciplinary audience for example on: what are people actually doing with ChatGPT when their colleagues aren't watching, and what does this mean for (studies of) work and organising? How does this data stretch the foci of our research - into new and at times uncomfortable territory? How can we make sense of what can be done with this data?

Biography

Ward van Zoonen is an Associate Professor of Management and Leadership at the University of Jyväskylä and an Associate Professor of Communication Science at Vrije Universiteit Amsterdam. Currently, he also leads the Emergent Work in the Digital Era research lab. His research examines how digital technologies reshape work and organizing, with a particular focus on generative AI, datafication, platform work, algorithmic management, digital monitoring, and remote and hybrid work arrangements. Across this work, he examines the changing relationship between technology, work, and organizing. How do technologies redistribute agency and control, alter what becomes visible and knowable at work, and to whom? These inquiries are typically connected through the nexus of technology and wellbeing relationships. His work draws on perspectives from information systems, organization studies, communication, and organizational psychology. His research is often informed by surveys, longitudinal and diary designs, (automated) content analyses, and qualitative and mixed-methods designs.

About ABRI Lunch Seminar Ward van Zoonen

Starting date

  • 25 September 2026

Time

  • 12:00 - 13:00

Location

  • Vrije Universiteit Amsterdam, School of Business and Economics for Professionals

Address

  • De Boelelaan 1105, 1081 HV AMSTERDAM

Organised by

  • ABRI and the KIN Center for Digital Innovation

Language

  • English

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