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Ethnography

Learn how to record rich, detailed field notes and design and conduct rich interviews; how to code and analyze field notes and interview transcripts; and how to work from raw empirical findings to analytical interpretations to theoretical contributions. This is an advanced course on the craft of ethnography. We will explore the process of getting into the field, gathering data, and organizing and analyzing data to identify and theorize patterns in organizational life.

Prof. dr. Ruthanne Huising

Prof. dr. Ruthanne Huising

Ruthanne Huising is a Professor of Management at ESSEC Businesss School, and Founder of the Ethnography Atelier. She is an award-winning researcher and teacher.
Using ethnographic methods, she studies professional work and expertise in the context of changing technology, organizations, and institutions.
She has published her work in Administrative Science Quarterly, Organization Science and Regulation & Governance.
Ruthanne received her Ph.D. from the Sloan School of Management at M.I.T. Prior to joining ESSEC she was Associate Professor and William Dawson Scholar at McGill University and Professor of Management at Emlyon Business School.

Ruthanne Huising

Anastasia Sergeeva

Anastasia Sergeeva

Anastasia Sergeeva is an Associate Professor at KIN Center for Digital Innovation, School of Business and Economics, Vrije Universiteit Amsterdam. She works at the intersection of information systems and organization theory. Her research was published in journals such as MIS Quarterly, Organization Science, Journal of Management Inquiry, Social Science and Medicine, among others. Anastasia is known for her ethnographic work on technology development, technology use, and its consequences for work and organizing. Over recent years, she has been building an active research group on the issues related to robotics and artificial intelligence, as well as the changing nature of work. Anastasia currently serves as Senior Editor at Organization Science

View the profile of Anastasia Sergeeva

Course Description

This is an advanced course on the craft of ethnography. We will explore the process of getting into the field, gathering data, and organizing and analyzing data to identify and theorize patterns in organizational life. In the last session we will discuss publishing so that you get a sense of the end of the line. However, the focus will be on the hard work of getting to that point. This is a hands-on course which will require that you practice the main skills required of ethnographers. We will collect new data and work with existing data.

Download the course manual here.

Study Characteristics

  • Study period: May 2025 (Period 5)
  • Credits: 5 ECTS
  • Tuition fee: €1250 (20% discount for early bird registration)
  • Registration deadline: 17-03-2025 (early bird registration: 24-02-2025)
  • Prerequisite knowledge: Knowledge of social science research methods required.
  • Teaching methods: interactive session
  • Assessment: Class participation, 4 individual assignments, 1 group assignment
  • The course Ethnography is open to PhD candidates and research master students from the VU and other Dutch and international universities engaged in research projects broadly related to business and management or organization studies. This is an advanced methods course that assumes basic prior understanding of business and management or organization studies, and basic understanding of qualitative research methods.
  • Admission requirements: All participants are expected to be proficient in English. 
  • Course Description & Study Characteristics

    Course Description

    This is an advanced course on the craft of ethnography. We will explore the process of getting into the field, gathering data, and organizing and analyzing data to identify and theorize patterns in organizational life. In the last session we will discuss publishing so that you get a sense of the end of the line. However, the focus will be on the hard work of getting to that point. This is a hands-on course which will require that you practice the main skills required of ethnographers. We will collect new data and work with existing data.

    Download the course manual here.

    Study Characteristics

    • Study period: May 2025 (Period 5)
    • Credits: 5 ECTS
    • Tuition fee: €1250 (20% discount for early bird registration)
    • Registration deadline: 17-03-2025 (early bird registration: 24-02-2025)
    • Prerequisite knowledge: Knowledge of social science research methods required.
    • Teaching methods: interactive session
    • Assessment: Class participation, 4 individual assignments, 1 group assignment
    • The course Ethnography is open to PhD candidates and research master students from the VU and other Dutch and international universities engaged in research projects broadly related to business and management or organization studies. This is an advanced methods course that assumes basic prior understanding of business and management or organization studies, and basic understanding of qualitative research methods.
    • Admission requirements: All participants are expected to be proficient in English. 

Would you like to register or want to know more?

Please register with the Register button at the top of this page. For more information please contact the course coordinator dr. Anastasia Sergeeva:

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