Master Econometrics and Operations Research - Track Econometrics - Specialization Marketing Data Science

In the Marketing Data Science specialization you study econometrics and
data science methods for the analysis of marketing data to facilitate
better marketing strategies. The Marketing Data Science study let you
become the quantitative marketing specialist and place you at the
forefront of a successful professional career. We connect many academic
disciplines including mathematics, statistics, economics, and marketing.
This study is primarily concerned with the use of microeconomics,
consumer behaviour and statistical techniques to analyse data sets with
multiple hierarchies such as product, brand, location, distribution,
etc. The econometric methods are used to analyse volume shares,
advertising effects, sale strategies, consumer behaviour, brand loyalty
schemes, TV and social media advertising, and many other topics. This
study will enhance your analytical skills, will invest in your
quantitative insights, will learn you how to analyse marketing data, how
to use statistical tools for market, advertising and product-life
questions of relevance, how to approach big data problems, how to
interpret quantitative results, how to present the results of an
econometric analysis, how to deduct conclusions and to make marketing
decisions from a quantitative analysis. Each year we attract around 75
students from which 50% are international students. We offer a high-
quality and challenging teaching program with excellent teachers. The
job perspectives of Marketing Data Science students are excellent in all
times.
 
Name course part Code Pdf
Master EORM - Econometrics - Core courses E_EORM_ETRCC
Master EORM - Marketing Data Science - Specialization courses obligatory E_EORM_MDSC0
Master EORM - Marketing Data Science - Specialization courses choice E_EORM_MDSCC
Master EORM - Marketing Data Science - Optional courses E_EORM_MDSXC
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