BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Vrije Universiteit Amsterdam//NONSGML v1.0//EN
NAME:PhD defence I. Baer
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20260615T114500
DTEND:20260615T131500
DTSTAMP:20260615T114500
UID:phd-defence-i-baer@8F96275E-9F55-4B3F-A143-836282E12573
CREATED:20260920T161544
LOCATION:
SUMMARY:PhD defence I. Baer
X-ALT-DESC;FMTTYPE=text/html: <html> <body> <p><p>Underneath the surfa
 ce of managing AI</p></p> <h3><strong>Successful deployment of AI is 
 mostly about people, collaboration and adaptation</strong></h3><p>Org
 anizations that want to successfully deploy artificial intelligence (
 AI) should focus less on technology and more on how AI is embedded in
  daily work. This is according to Ines Baer's research on the practic
 e of AI management within organizations.</p><p>Although AI is increas
 ingly being used in both public and private organizations, many proje
 cts fall short of expectations or lead to unexpected consequences. Ba
 er shows that these problems stem not so much from technical shortcom
 ings, but from how organizations manage and integrate AI into their o
 perations.</p><p>Baer examined how organizations develop, implement a
 nd align AI systems with their goals, work processes and values. In d
 oing so, she used both literature review and extensive field research
  within a public employment organization.</p><p><strong>Not a one-tim
 e implementation project</strong><br>An important conclusion is that 
 managing AI is not a one-time implementation project, but an ongoing 
 process. Organizations must continually weigh technological opportuni
 ties against organizational needs and societal consequences. AI syste
 ms regularly turn out to create new opportunities, but also cause unf
 oreseen effects that only become visible during use.</p><p>According 
 to Baer, it is therefore insufficient to draw up an AI strategy in ad
 vance and then implement it. Success depends on ongoing collaboration
  between different experts, such as managers, IT specialists, policy 
 makers and end users. In addition, organizations must be prepared to 
 adapt systems as circumstances or needs change.</p><p><strong>Careful
 ly management</strong><br>As AI is increasingly used in decision-maki
 ng, for example within government organizations, job placement and se
 rvice delivery, there is a growing need to carefully manage the impac
 t of this technology. Baer emphasizes that investments must go not on
 ly to software and algorithms, but also to training, governance and a
 n ongoing dialogue between technical experts and users.</p><p>Without
  such attention, AI systems risk leading to ambiguity, new risks or u
 nwanted effects for workers and citizens. Baer therefore argues for a
  broader approach to AI that does not separate technology from the pe
 ople, organizations and social context in which it operates.</p><p>Th
 e insights provide tools for managers, policymakers and technology pr
 ofessionals to deploy AI more effectively and responsibly. In doing s
 o, organizations can better capitalize on the opportunities of AI, wh
 ile simultaneously taking into account public values, work practices 
 and societal interests.</p><p>Learn more about the <a href="https://h
 dl.handle.net/1871.1/124c9a62-918b-49a8-bafe-83fa0b223c54" data-new-w
 indow="true" target="_blank" rel="noopener noreferrer">dissertation</
 a></p> </body> </html>
DESCRIPTION: Underneath the surface of managing AI <h3><strong>Success
 ful deployment of AI is mostly about people, collaboration and adapta
 tion</strong></h3>Organizations that want to successfully deploy arti
 ficial intelligence (AI) should focus less on technology and more on 
 how AI is embedded in daily work. This is according to Ines Baer's re
 search on the practice of AI management within organizations.Although
  AI is increasingly being used in both public and private organizatio
 ns, many projects fall short of expectations or lead to unexpected co
 nsequences. Baer shows that these problems stem not so much from tech
 nical shortcomings, but from how organizations manage and integrate A
 I into their operations.Baer examined how organizations develop, impl
 ement and align AI systems with their goals, work processes and value
 s. In doing so, she used both literature review and extensive field r
 esearch within a public employment organization.<strong>Not a one-tim
 e implementation project</strong><br>An important conclusion is that 
 managing AI is not a one-time implementation project, but an ongoing 
 process. Organizations must continually weigh technological opportuni
 ties against organizational needs and societal consequences. AI syste
 ms regularly turn out to create new opportunities, but also cause unf
 oreseen effects that only become visible during use.According to Baer
 , it is therefore insufficient to draw up an AI strategy in advance a
 nd then implement it. Success depends on ongoing collaboration betwee
 n different experts, such as managers, IT specialists, policy makers 
 and end users. In addition, organizations must be prepared to adapt s
 ystems as circumstances or needs change.<strong>Carefully management<
 /strong><br>As AI is increasingly used in decision-making, for exampl
 e within government organizations, job placement and service delivery
 , there is a growing need to carefully manage the impact of this tech
 nology. Baer emphasizes that investments must go not only to software
  and algorithms, but also to training, governance and an ongoing dial
 ogue between technical experts and users.Without such attention, AI s
 ystems risk leading to ambiguity, new risks or unwanted effects for w
 orkers and citizens. Baer therefore argues for a broader approach to 
 AI that does not separate technology from the people, organizations a
 nd social context in which it operates.The insights provide tools for
  managers, policymakers and technology professionals to deploy AI mor
 e effectively and responsibly. In doing so, organizations can better 
 capitalize on the opportunities of AI, while simultaneously taking in
 to account public values, work practices and societal interests.Learn
  more about the <a href="https://hdl.handle.net/1871.1/124c9a62-918b-
 49a8-bafe-83fa0b223c54" data-new-window="true" target="_blank" rel="n
 oopener noreferrer">dissertation</a>
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