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VERSION:2.0
PRODID:-//Vrije Universiteit Amsterdam//NONSGML v1.0//EN
NAME:ABRI Lunch Seminar Joe Ploog
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20260210T120000
DTEND:20260210T130000
DTSTAMP:20260210T120000
UID:abri-lunch-seminar-joe-ploog@8F96275E-9F55-4B3F-A143-836282E12573
CREATED:20260824T180307
LOCATION:VU Main Building, 1105, De Boelelaan, 1081 HV, Amsterdam
SUMMARY:ABRI Lunch Seminar Joe Ploog
X-ALT-DESC;FMTTYPE=text/html: We are happy to invi
te you to the ABRI Lunch Seminar Scientific Entrepreneurial Decision-
Making in the Presence of Network Effects by dr. Joe Ploog (Strategy
Department, IE University, Spain) organized by ABRI and the KIN Cente
r for Digital Innovation.
The seminar will take place on T
uesday, February 10th, from 12:00 to 13:00 (HG-05A37).
This is
a lunch seminar; please register your attendance by accepting/declin
ing your emailed invitation by Friday, February 6th, at 10 AM at the
latest (for catering).
Abstract
We study w
hether entrepreneurial firms launching products with the potential fo
r network effects engage in scientific entrepreneurial decision-makin
g differently. We propose they (1) have a higher tendency to test sin
ce product-market fit at launch is more important and (2) test more e
xtensively since inference is more challenging when utility depends o
n social interactions. Since managers of firms releasing products wit
h the potential for network effects are concerned with winner-takes-m
ost dynamics, we also (3) suggest that competitive pressure negativel
y moderates this testing behavior. Analyzing data from the video game
s industry, we confirm our predictions about testing tendency and ext
ent. Additional analyses of the performance implications suggest that
(extended) testing is associated with higher, whereas competition-dr
iven truncation with lower performance, suggesting firms overrespond
to competition. We contribute to research on scientific entrepreneuri
al decision-making and network effects.
DESCRIPTION: We are happy to invite you to the ABRI Lunch Seminar Scie
ntific Entrepreneurial Decision-Making in the Presence of Network Eff
ects by dr. Joe Ploog (Strategy Department, IE University, Spain) org
anized by ABRI and the KIN Center for Digital Innovation. The seminar
will take place on Tuesday, February 10th, from 12:00 to 13:00 (HG-0
5A37).
This is a lunch seminar; please register your attendanc
e by accepting/declining your emailed invitation by Friday, February
6th, at 10 AM at the latest (for catering).
Abstract
We study whether entrepreneurial firms launching products
with the potential for network effects engage in scientific entrepren
eurial decision-making differently. We propose they (1) have a higher
tendency to test since product-market fit at launch is more importan
t and (2) test more extensively since inference is more challenging w
hen utility depends on social interactions. Since managers of firms r
eleasing products with the potential for network effects are concerne
d with winner-takes-most dynamics, we also (3) suggest that competiti
ve pressure negatively moderates this testing behavior. Analyzing dat
a from the video games industry, we confirm our predictions about tes
ting tendency and extent. Additional analyses of the performance impl
ications suggest that (extended) testing is associated with higher, w
hereas competition-driven truncation with lower performance, suggesti
ng firms overrespond to competition. We contribute to research on sci
entific entrepreneurial decision-making and network effects.
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