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VERSION:2.0
PRODID:-//Vrije Universiteit Amsterdam//NONSGML v1.0//EN
NAME:ABRI Lunch Seminar Joe Ploog
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20260210T120000
DTEND:20260210T130000
DTSTAMP:20260210T120000
UID:2026/abri-lunch-seminar-joe-pl@8F96275E-9F55-4B3F-A143-836282E12573
CREATED:20260406T145802
LOCATION:VU Main Building De Boelelaan 1105 1081 HV Amsterdam
SUMMARY:ABRI Lunch Seminar Joe Ploog
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We are happy to invite
you to the ABRI Lunch Seminar Scientific Entrepreneurial Decision-Ma
king in the Presence of Network Effects by dr. Joe Ploog (Strategy De
partment, IE University, Spain) organized by ABRI and the KIN Center
for Digital Innovation.
The seminar will take place on Tuesday
, February 10th, from 12:00 to 13:00 (HG-05A37).
This is a l
unch seminar; please register your attendance by accepting/declining
your emailed invitation by Friday, February 6th, at 10 AM at the late
st (for catering).
Abstract
We study whe
ther entrepreneurial firms launching products with the potential for
network effects engage in scientific entrepreneurial decision-making
differently. We propose they (1) have a higher tendency to test since
product-market fit at launch is more important and (2) test more ext
ensively since inference is more challenging when utility depends on
social interactions. Since managers of firms releasing products with
the potential for network effects are concerned with winner-takes-mos
t dynamics, we also (3) suggest that competitive pressure negatively
moderates this testing behavior. Analyzing data from the video games
industry, we confirm our predictions about testing tendency and exten
t. Additional analyses of the performance implications suggest that (
extended) testing is associated with higher, whereas competition-driv
en truncation with lower performance, suggesting firms overrespond to
competition. We contribute to research on scientific entrepreneurial
decision-making and network effects.
DESCRIPTION: The seminar will take place on Tuesday, February 10th, fr
om 12:00 to 13:00 (HG-05A37).
This is a lunch seminar; pleas
e register your attendance by accepting/declining your emailed invita
tion by Friday, February 6th, at 10 AM at the latest (for catering).
Abstract
We study whether entrepreneuria
l firms launching products with the potential for network effects eng
age in scientific entrepreneurial decision-making differently. We pro
pose they (1) have a higher tendency to test since product-market fit
at launch is more important and (2) test more extensively since infe
rence is more challenging when utility depends on social interactions
. Since managers of firms releasing products with the potential for n
etwork effects are concerned with winner-takes-most dynamics, we also
(3) suggest that competitive pressure negatively moderates this test
ing behavior. Analyzing data from the video games industry, we confir
m our predictions about testing tendency and extent. Additional analy
ses of the performance implications suggest that (extended) testing i
s associated with higher, whereas competition-driven truncation with
lower performance, suggesting firms overrespond to competition. We co
ntribute to research on scientific entrepreneurial decision-making an
d network effects. We are happy to invite you to the ABRI Lunch Semin
ar Scientific Entrepreneurial Decision-Making in the Presence of Netw
ork Effects by dr. Joe Ploog (Strategy Department, IE University, Spa
in) organized by ABRI and the KIN Center for Digital Innovation.
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