This online course aims to equip you with the basic knowledge and practical know-how to conduct qualitative research. After an introduction to the various forms of qualitative research (e.g., ethnographic, semantic, content analysis) and a discussion of the pros and cons, we’ll explore the practical techniques for conducting qualitative analysis. We will provide a brief insight into the most crucial steps of qualitative analysis, after which students will take on their own data using what they’ve just learned to inform their work.
At the end of the online course, students will be able to:
- Present insights into the nature and characteristics of qualitative data, discuss its various forms, and evaluate it.
- Demonstrate knowledge and understanding of the various steps necessary to carry out qualitative analysis and evaluate these critically.