The project advances research in spatial representation, which has been a key topic in art history throughout the centuries, to encompass digital media. It further emphasizes the importance of reception research, which studies the actual experience of audiences of art using empirical methods.
At the same time, it will allow developers of interactive media such as serious games to better match their designs to their audiences.
IJsfontein is an Amsterdam-based company specialized in interactive communication and media production.
Daniël van der Poel is a graduate of the Research Master programme in Visual Arts, Media and Architecture at VU Amsterdam. He wrote his MA thesis on the influence of computer graphics in visual art, using Harun Farocki’s recent work as a central case study.